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Wednesday, April 29, 2009

David Beckham turns designer

Posted: Apr 29, 2009

Footballer David Beckham is all set to give his fashion designer wife Victoria a tough competition by launching his own clothing-line for Adidas, 'Originals by Originals'. 

Beckham, who has earlier modelled for Armani's underwear line, will unveil his own fall-winter men's line, ‘WWD magazine’ online reported. Partnering with 'Undefeated sneaker' boutique owner James Bond, Beckham's designer wear will feature updated American sportswear as well as reinterpretations of Adidas's iconic styles.Designers Jeremy Scott and Kazuki, who created spring collections for the label, will also work on the new line. 

Surprisingly Beckham, who already has an athletic endorsement relationship with Adidas, has no plans to use his image or personal appearances to promote the new line.


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