Direction has taken a backseat for filmaker Subhash Ghai, who is busy multi-tasking and in ushering corporate governance in his production house, 'Mukta Arts'.
"From 1975 to 2000, I played my innings well as a writer, producer and director. Then I decided to shift to education and brought corporate governance in 'Mukta Arts', which is also the first film company to be listed on the BSE," Ghai said.
He said, since 2001, he was focusing on laying the foundations of his film school 'Whistling Woods International' (WWI) from which 400 aspiring filmmakers pass out every year.
"Having played my innings, I felt it was time for me to give back to the industry. I thought I should encourage new talent industry and hence I established WWI," Ghai said.
Ghai, who started his career as an actor with a miniscule role in Shakti Samantha's classic 'Aradhana', went on to blockbusters like 'Kaalicharan', 'Karz', 'Hero', 'Khalnayak', 'Pardes'and 'Taal'.
He said 'Mukta Arts' had grown on strong foundations and has been able to withstand all pressures and challenges including the economic slowdown.
"We have pioneered concepts like insuring films, setting up a state of the art school for grooming young talent and are also in the process of diversifying into television," he said.
Besides, we are planning to expand the film school in three states and are also in talks with the governments in USA, UK and Dubai in it. WWI will commence academic program enhancements in its Animation Department beginning with July this session, he said.
The filmmaker advised individual producers to imbibe corporate governance and adopt new business models.
"It is no use remaining just a proprietor", he said.