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Wednesday, May 13, 2009

10th IIFA to have 'Best of the Decade', 'Green IIFA' awards

Agencies - May 13, 2009

The International Indian Film Academy (IIFA) will be celebrating the 10th edition of IIFA Weekend in Macau next month with special awards like 'Best of the Decade' and 'Green IIFA'. 

'Best of the Decade' will be given for the five popular categories of Best Film, Director, Actor, Actress and Music Composer, Sabbas Joseph, Director of IIFA said. 

'Green IIFA' will be presented to a film personality who has been working in the area of creating environment awareness, he said. 

Speaking about the choice of the venue of the 10th IIFA, Sabbas said Macau presents a meeting ground for Indian, Chinese and Hong Kong film industries. 

"IIFA was working closely with the Macau government and 'The Venetian', venue of the three-day event to give finishing touches to organisation of the gala event," he said. 

Choice of the film for the premiere would be decided in a few days depending upon how producers who had stopped new releases in multiplexes since last month, take a decision on fresh release dates, he said. 

"We will also showcase films like Kaminey, Aladin during the three day event. Three more films are in the process of being finalised," he said. 

Sonam Kapoor will perform live for the first time on stage. Ritesh Deshmukh and Boman Irani, hosts of last year's IIFA awards event in Bangkok, will continue this time too, Sabbas said. 

IIFA's 'Green Agenda' will continue this year too. TERI's campaign 'Lighting a Billion Lights' in association with IIFA has been well received, he said. 

Sabbas said IIFA has discussed the possibility of a separate event to celebrate non-Hindi language films. "We are sure that it will take shape", he said. 

He said it would not be possible to incorporate non-Hindi language films in awards categories along with that of Hindi will make the IIFA awards nite. 

The three-day IIFA event will commence on June 11 and the award ceremony will take place on June 13.


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