Posted: Apr 13, 2009
Hilton heiress Paris Hilton, who posed naked for ‘Rich Prosecco’ wine advert, may have left no stones unturned in getting the brand noticed, but sadly the wine has not been able to live up to its mark.
The wine brand, which created ripples with its ultra-modern advert featuring a naked Paris Hilton covered in gold paint, is failing to meet sales targets. Multifarious batches of the wine are rotting in warehouses around the world. The wine company is also facing a legal showdown with Italian vintners over the use of the name ‘Prosecco’.
Although the company is sailing in rough waters, the Austrian owner Guenther Aloys has not blamed endorsement-featuring Hilton for the product’s poor performance.
“She is the perfect advert for our product,” the Sun quoted Guenther as saying.
“We have several new campaigns that are already being planned,” Guenther added.