Its success has studios plotting their next move in the format.
"The Jazz Singer" brought sound to the movies. "Becky Sharp" did the same for color. Now “Monsters vs. Aliens” is accelerating Hollywood's 3-D revolution.
Change in the movie business usually happens at a glacial pace, but the surging popularity of 3-D movies, dramatized by "Monsters vs. Aliens' " $59.3-million opening weekend -- the biggest for a 3-D movie -- has directors and studio executives quickly reconsidering which, and how many, of their future film projects can be reworked into the immersive medium. NEXT>>>>