BIG Pictures is gearing up to market ‘Kites’ to the international buyers, distributors and media during the upcoming Cannes Film Festival.
To begin with, BIG Pictures will host a press conference and an elite cocktail event at Cannes. BIG Pictures has also purchased time slots to screen the 'Kites' teaser on two digital screens adjacent to the red carpet entrance of the Palais, for the entire duration of the festival. This is a regular feature for big-budget Hollywood films, but for the first time ever, an Indian studio will showcase their film publicity on that screen.
‘Kites’ stars Hrithik Roshan, Barbara Mori, Kangna Ranaut, Nick Brown and Kabir Bedi in pivotal roles. The film is produced by Rakesh Roshan's Filmkraft and directed by Anurag Basu. ‘Kites’ is being readied for release in the last quarter of 2009.
Apart from ‘Kites’, BIG Pictures will market and publicize its art house film slate. The International Distribution team has also lined up meetings with officials from Hollywood studios such as Fox, Sony, Paramount, Disney, Warner, Universal, Lionsgate amongst many others in order to explore business propositions.