Posted: Apr 27, 2009
The anti-domestic violence advertisement starring British actress Keira Knightley has been banned by British censors. The advertisement has been barred from British television after it was branded too violent by advertising censors, reported ‘Contactmusic.com’.
The advertisement depicts 'The Pirates of the Caribbean' star as an actress returning home from a film set who is confronted by a violent boyfriend accusing her of having an affair with a co-star. Knightley is then shown getting knocked down and kicked multiple times. Advertising censor body Clearcast rejected the promo on the ground of the violent scene in the end where Knightley is being repeatedly kicked on the floor. The advertisement 'The Cut' was made for UK charity Women's Aid and was launched in British cinemas this month and has been an instant success on YouTube with one million hits.
"The reason we are still in conversation with Clearcast about it is because it is too violent. Part of the campaign is to raise awareness about domestic violence, and spark debate, which the advert has done, even if it doesn't make it on television," said Chris Hirst, MD of Grey London Advertising Agency which created 'The Cut'.