Posted: Apr 14, 2009
In demonstration of solidarity for the producers who are united in their battle with the multiplexes, Aamir Khan has now gone a step ahead. He has even offered to clean toilets in single screen theaters and make them hygienic enough for audiences to come in. This drastic step comes in the light of current situation in the industry where producers may well abandon multiplexes and release their films only in single screen properties if the stand off with multiplexes persists.
"I was literally shocked when I heard that. For someone like Aamir Khan to make a statement like this is a big enough message for all of us out here", says Vashu Bhagnani with whom Aamir shared this idea of his.
Aamir made this statement in light of Vashu's production Kal Kissne Dekha which has been postponed due to the ongoing tussle with the multiplexes. A launch pad of Jackky Bhagnani and Vaishali Desai, this was the only film that was all set to be released and it's promotion too had kick started before the strike was announced.
"I had met Aamir Khan 10-12 years back and wasn't sure if he would really recognize me. I knew he would know me by my name but was doubtful if he would associate it with a face. This is why he coming to me and saying that he was behind my film is a huge thing for me", says Vashu who is sticking along with producers' decision of not releasing his film till there is clarity on the 50:50 revenue sharing issue.
"Both Aamir Khan as well as Shah Rukh Khan have been pillars of support for my film", says an emotionally charged Vashu, "While Aamir said that for industry's sake, he would even be willing to clean toilets so that audiences could feel better about watching a film in the single screens, Shah Rukh said that he will publicly ask audience to show support for my film."
Another producer who was with Shah Rukh, Aamir and Vashu when this conversation was in progress too nodded in agreement. "Aamir as well as Shah Rukh are very emotionally charged about this entire situation. They understand that so many of us out here have put crores on the backburner for the sake of the industry."
"In reciprocation, they too are going all out in the middle of their hectic schedules and showing such great solidarity. Both of them are sure that if multiplexes do not relent, they will march towards single screen theaters and invite public to watch films there. No one is expected to hold on for long and if need arises, films would soon start releasing only in single screens," he concludes.